Instinto Creador P&L: -16 ħ (≃ -16 HUR)

I was listening to Malu about how last week she was reviewing interviews with personas and mapping insights in Excel

To me, it feels they need “time for themselves”, self-knowledge, to explore multiple identities, learn to experiment and play

Malu wants to create emotional release experiences thru nature connection

Malu next steps: finish interview analysis, April-May-June content plan for Eco Anxiety

Ruta reviewing Malu's course intro video and asking Malu who is the persona and what's their problem with the design; listening to Malu's course ideas and next steps. Here's the synthesis:

"Plan:

• Launch a project-based course “Earth Brief” by end of May.

• Rejoin Instagram and start sharing real Earth Briefs once a week from April. Design challenge on social media called “The Earth Brief” for designers to create real designs (logo, etc) as if Earth is the client and share designs publicly on Instagram with a hashtag and tag IC, each week is a specific topic related to Earth needs.

Persona: Visual design professional wanting for a personal change and to train themselves to design for Earth as a client.

Next steps:

• Script and chapters/outline for course based on Persona conversations from last year.

• (Then record new video with funky background/clothes the week after)."

Listening to Malu's purpose and goals:

"ICreador is a business helping people to start a real business, a place for solopreneurs to learn how to organise ideas, files, emotions.

IC media lab is for fun and free exploration. It would give money/grants to migrants who do creative projects.

Target customer: solopreneurs who work in wellness industry or designers with holistic path.

Goal: 12 coaching clients by May-Oct, 1000$ = 1000/12=100$ per client, first programme by June, WOW experience and customer focus! When a website is ready, go and offer workshops in real schools!"

☑️ Digital Content Plan: Main idea: Change, Evolution, Transformation. Year of 9 months (March 1 - Dec 1 - 9 months), one topic per month published on our both blogs (IC and 2K). Each content piece is an interview with animals what they say about TOPICS. E.g. “What does a worm think about personal transformation?"

☑️ Services: Funky sensory emotional release experiences.

In the call we discussed:

• Realised a need to prototype a whole dream (learning space) instead of one course only

• Discussed an idea of KOKONO integrating with 0oo for potential online space for project-based learning

• Mapped the needs of potential students in Argentina: "people need to learn to create solo first, and later on to collaborate", "people need to feel cared for in a beautiful space", "people need to unlearn their bias before they learn something new"

• Mapped the key questions of "Where are the changemakers and wannabe entrepreneurs?", "How can people quit a job and get money elsewhere?", "Where do people go to learn to create passion projects and to find creative partners?", "How to teach reflection and to problem solve?"

• Mapped the steps we both want to teach: "Learn to live with less", "Explore your story and discover your purpose", "create something out of nothing", "encouraging people to reflect", "create your own ecosystem as a professional network"

• Made 2 early stage prototypes of landing pages on Miro

• Realised that Instinto Creador is more interested to be a creativity learning space starting with the body first

• Realised that KOKONO is more interested to be a creativity learning space starting with the mind and projects first

• Merging happened! Instinto Creador and KOKONO come up with a blended process where people would learn all - Body, Mind connection as a springboard for creativity on this planet Earth

• Came up with an early stage process for learning creativity based on 4 learning challenges - Loving Systems, Pausing Systems, Prototyping, Co-Creation - that would feel like playing a game Mario Bro :)

Malu and Ruta had a call to discuss:

• websites content: kokonolab.com and instintocreador.com will be for courses, kokono.ie for services

• website review: kokonlab.com prototype

• courses topics and challenges - as products to sell

• pricing for services

• next steps: prototyping course landing pages on Monday, 13th Sept

Consulted on organisational culture and helped to discover the right words to describe Mission, Vision, Values in a clear concise way

I spent 0.5 hour designing this icon, is the mix of I and C. I create it based on my own letterhand writing (i write the I letter like that, like it have a long dress) and then, is immerse in a circle, the basic shape that contains letter C.

Estuve organizando mi worklow en Notion para escribir en el blog de forma más fluida. Lo tengo organizado según el método PARA de Tiago Forte: Projects- Areas - Resources - Archive

1. Dentro de Projects tengo a Instinto Creador
2. Dentro de Instinto tengo Free Writing y Editorial Calendar
3. La página llamada Free Writing la dividí en meses (empezando en Enero)
4. Enero lo dividí en los días del mes y ahí, cada día escribo de forma libre sobre lo que voy viendo, reflexionando, aprendiendo y demás. Luego lo que sea más relevante o quiera profundizar lo llevo al calendario editorial.
5. En el calendario editorial lo que hago es anotar los posibles posts y asignarles un status (idea - listo para corregir - work in progress - publicado), el tipo de postes que va a ser y la posible fecha para publicar

Aprendí cómo agregar el proyecto para registrar lo que voy trabajando!